Our Story


In the year leading up to the London 2012 Games there were over 15 test events at the Olympic Park.   The walking route from the main transport hub, Stratford Station was through the recently completed Westfield shopping complex, the largest shopping centre in Europe. The centre received over 100,000 visitors per day. Spectators going to the test events found it difficult to navigate through the shopping centre and limited signage got lost amongst all the commercial advertising.

Paul’s solution; foam hands for our stewards and volunteers. The foam hands first appeared on the ‘Last Mile’ at the Goalball test event and were an instant hit and easily identifiable in large crowds. Come games time over 10,000 foam hands were ordered and distributed to the Last Mile workforce across all venues. The foam hands have been seen at the Glasgow 2014 Commonwealth Games and we look forward to seeing them in Rio in 2016.

Here at FOAMHAND we pride ourselves on innovative and creative solutions to problems and the foam hand story is a real example of this. What it also demonstrates is a simple, cost effective solution, which is drawn on years of experience across the team.